PIT VIPER. SUNGLASSES THAT CAN TAKE A BEATING.

Brand Manifesto: We believe in the power of attitude, individuality, and a relentless pursuit of adventure.  Our brand is more than just sunglasses, it's a lifestyle.  A mindset.  It’s about having fun and not taking life so seriously.  Designed to take a beating, our shades are the optimal blend of style and performance.  Whether you’re climbing a mountain, shredding waves, or just livin’ life, put on a pair of Pit Vipers and see what you’re made of.

Mood Board.

Brand Activation

Inspiration: People love ordinary things when they’re miniature.

1.Collect all 5 Pit Viper Pins.

2.Enter the unique codes on the Pit Viper website.

3.Receive 50% off coupon code for any online purchase.

The first 100 people to successfully find, purchase, and enter the codes online receives an $50 store credit + one free VIP access card to the “Unleash Your Wild Side” Party.

Concept: There are 5 different Pit Viper Pins available at select Sunglass Huts.  Some pins are common; others are rare and hard to find.  On the inside of every box is a unique code corresponding to the Pit Viper Pin.

Common: plenty available to purchase.

VIP lanyard + Pit Viper Pins

Idea: Add collectable pins to VIP lanyard.

Purpose: Encourage & challenge people to participate to win rewards, increase brand awareness, and grow sales.

RARE: Only 100 available to purchase.